I'm a CMO candidate who started building AI tools because I got tired of waiting for someone else to build the right ones.

This repository is a public audit of that process. Some of these tools will work well. Some will be wrong in interesting ways. I'll tell you which is which — because credibility matters more to me than appearing to have it all figured out.

Tools built for marketing leaders: things that help you think faster, draft smarter, and pressure-test ideas before they go out the door. Not automation for its own sake. Augmentation that still requires a human with judgment in the loop.

I'm not a developer by training. I'm a strategist who decided that "I don't know how to code" was a reason to learn, not a reason to stop. Expect the work of someone who is genuinely in the middle of figuring it out.

Sow What — A brand discovery tool for cybersecurity founders. Twenty-one questions across six sections that surface the convictions and strategic instincts that make a company its own, before a single campaign runs. Generates five AI-powered brand outputs, or exports a Prompt Pack for founders without an API key.

pipe-dreams — Two browser-based tools for pipeline leaders. Mist Opportunities turns an ARR target into a weekly, channel-level pipeline plan so you catch gaps in week 6 instead of week 12. Pipeline Fitness diagnoses funnel health against Sam Kuehnle's four failure modes and ranks which stage to fix first.

Most of what lives here was built with Claude. I prompt, I iterate, I rewrite. I don't publish anything I haven't stress-tested against my own thinking. If I'm using AI output, I own it — which means I've read it, questioned it, and made it mine before it ships.

The scar tissue is real. The puns are mandatory.

I write about AI, marketing strategy, and the gap between thought leadership and actual leadership.

Find me on LinkedIn if you want the longer version of any of this.